The Air Between Us
Hosted by Swiss perfumer Andy Tauer, the podcast explores the art and craft of niche perfumery. Through personal reflections, he talks about scent, creativity and memory, and about the encounters and emotions that shape how we smell the world. Episodes also look behind the scenes of the perfume industry and the life of an independent artist and entrepreneur. The show is an intimate, conversational take on an invisible craft and the space we share through scent.
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easy ANSWERS
The Price of EasyWhy do so many modern perfumes feel different, yet somehow strangely similar?In this episode, I look at how perfumery arrived here. Synthetic molecules such as Ambroxan and Iso E Super transformed perfumery — and I use them myself and love them. They are powerful, stable, reliable and wonderful to work with. But mass production, globalization, cost, availability and regulation hav
cheap DUPES
DUPE- the echo of a perfume that has been created by somebody and you only smell the echo.A dupe begins with something that already exists. In this episode I talk about dupes, about ticktokers hoping around and youtubers talking and the race to the bottom and the overall confusion in the perfume world. With a take home message for the perfume lover.
Open Path
In this episode, I start with the idea of walking without knowing exactly where I want to go. A video about painting leads me to think about perfume, process, and the freedom that comes when we stop forcing a finished result too early. I talk about why creating perfumes is different from painting, how time and maturation change a fragrance, and why sometimes the best way to visit a perfumery is wi
The human task.
In this episode, I explore what differentiation means in perfumery. Is it the bottle, the packaging, the marketing. Or is it something deeper? I talk about creativity, trends, independent thinking, and why finding something truly different often requires looking beyond what algorithms and social media place in front of us.The conversation also touches on AI and large language models. Not as a thre
When Materials Say No
In this episode, Andy reflects on perfume creation, raw materials, and resonance.A leathery orange blossom idea becomes the starting point for a larger question: what happens when a perfume is created slowly, directly, and personally . And what happens when a so-called niche brand is built from a concept, a brief, a portfolio, and a creative director?Andy looks at the difference between making per
Words- The Truth Is in Your Nose
Have you ever bought a perfume because of a poetic description, and then smelled something completely different?In this episode of The Air Between Us, Andy Tauer reflects on the words surrounding perfume: notes, allergen lists, marketing texts, reviews, social media language, and brand storytelling. He explores how words can guide us, but also mislead us, shape our expectations, and sometimes put
Smelling Slowly: Taking Time With Perfume
It begins with a TikTok video and turns into a reflection on perfume, first impressions, and the quiet patience of smelling. Andy Tauer muses about what we smell, how quickly we judge, and why taking more time with a scent can change everything.
