Let's talk trade by WTO
Trade can often feel impersonal but trust us – it is very personal. Trade is about people. It is about the connections it creates, the challenges it can bring, and also about the opportunities it unleashes. Let's Talk Trade brings these stories to the forefront. Every season we will dive into a different subject, and get people talking about how trade matters to them, and what the World Trade Organization has got to do with it.
Episodes
World Trade Report 2024 (S8 - Ep4)
Over the past 30 years, economic growth has improved living conditions for many people. However, not all individuals, regions and economies have benefited equally from the changes brought about by more open trade. The World Trade Report 2024 highlights trade’s role in supporting inclusiveness across and within economies. It was launched during the opening day of the 2024 WTO Public Forum by Ralph
The Economic Case for Inclusivity (S8 - Ep 3)
The World Trade Organization (WTO) and the UN Trade and Development (UNCTAD) share a long history of collaboration in promoting international trade as a driver of economic development, particularly in supporting developing countries. In the episode “The Economic Case for Inclusivity”, Ngozi Okonjo-Iweala, Director-General of the WTO, and Rebeca Grynspan, Secretary-General of UNCTAD, share insights
Re-globalizing trade: a youth perspective (S8 - Ep 2)
On the last day of the Public Forum 2024, we brought together a dynamic group of young entrepreneurs and activists from around the world for the plenary debate titled “Re-globalizing trade for an inclusive tomorrow: the youth perspective”. This episode brings their concrete proposals to shape a more sustainable and inclusive global economy that better serves future generations. Watch the full ses
Re-globalization: trade in a geopoliticized world (S8 - Ep 1)
This September, during the WTO Public Forum, we looked at the WTO's achievements since 1995, and what lies ahead for the world trading system. Discussions began with a plenary called “Re-globalization: Trade in a Geopoliticized World”, co-organized with the Peterson Institute for International Economics, and it brought together five of the most respected voices in international economics, to refle
Christine Lagarde and Ngozi Okonjo-Iweala on women empowerment
Last year, on International Women's Day, the WTO community was treated to a special event. Two prominent women in the global economy came together for a candid conversation about women's economic empowerment, gender balance in the workplace, and more. The discussion with Christine Lagarde, who serves as the President of the European Central Bank, and Ngozi Okonjo-Iweala, Director-General of the Wo
Feeding the world. Food Safety as a key to access export markets. (S7 - Ep 5)
Food safety is a collective responsibility. Producers, businesses, , governments, and international agencies all contribute to ensuring that the food consumers receive is safe to eat. In this podcast episode, our guest, Francis Chama of York Farms, a Zambian agricultural producer, sheds light on how his company tackles the issue of pest management. Adherence to sanitary and phytosanitary measures
Never give up. Export ambitions in the face of natural disasters (S7 - Ep4)
The people of Tonga, a Small Island Developing State in the Pacific, know a thing or two about living with natural disasters. In 2022, their archipelago was first hit by a giant volcanic eruption and then went through a prolonged period of drought. Farmer and entrepreneur Minoru Nishi Jr is not prepared to give up on expanding his export activities in the face of natural hazards. Minoru is joined
Go local. Gaining a foothold in the global IT services market (S7 - Ep3)
Digitally transmitted services are the fastest-growing segment of international trade. They offer huge opportunities for SMEs in emerging markets and developing economies. But how do you convince potential clients that you offer cutting-edge IT services when your country is mainly known as an exporter of pineapples and coffee? In this episode we talk to Albán Sánchez, an IT entrepreneur from Costa
Bittersweet. Exporting cacao beans for a living (S7 - Ep2)
Cocoa is an important export crop for West African countries. Yet, many of the smallholder cocoa farmers struggle to earn a decent livelihood. Assata Doumbia, president of the ECAM cooperative in Côte d'Ivoire, applies a mix of strategies to obtain higher and more predictable incomes for her fellow farmers. The cooperative works with trusted international partners, invests in improving productivit
Just do it. Learning to trade internationally (S7 - Ep1)
Lack of information about export procedures is a known obstacle to trade for micro, small and medium-sized enterprises. But there are learning tools available to get newcomers started. Confronted with the need to cut costs during the pandemic, Natali Tjahjadi, Operational Manager of CV Triguna Widya, a garment manufacturer in Bali, Indonesia, took things into her own hands. In this episode, Natali
Ralph Ossa on re-globalization
In the face of recent crises in geopolitics, public health, and the environment, are people better served by the fragmentation of trading relationships or by a new kind of globalization? The WTO’s World Trade Report 2023 tackles the debate head on, as presented by Chief Economist Ralph Ossa.
Mia Mottley on "Reinventing the global order"
Mia Mottley, Prime Minister of Barbados, delivered a thought-provoking Presidential Lecture on "Reinventing the global order" at the WTO in March 2022. In her speech, she explored how the rules-based trading system can be part of the solution to the major problems facing the world today. In her introductory remarks, WTO Director-General Ngozi Okonjo-Iweala had this to say: "She is fearless. She sp
Trade Goals: Rules and referees (S5 – Ep7)
Without rules and referees there would be no game. Each football match is policed by a cwho has full authority to enforce the law of the game. In multilateral trade, we have plenty of rules but no all-powerful referee to supervise them. The ultimate control on trade disputes remains with the WTO members themselves. In this episode of the Trade Goals podcast, Michael Roberts and Antonia Carzaniga l
Trade Goals: The Game (S5 – Ep6)
Football video games are popular wherever people have access to the internet. The games are part of the much larger e-sports universe of competitive video gaming. In this episode of the Trade Goals podcast, Michael Roberts and Antonia Carzaniga explore how playing the beautiful game in a virtual format brings together the different strands of trade law dealing with merchandise goods, services, and
Trade Goals: Fans (S5 – Ep5)
Football fans' love of the game generates plenty of revenue. The major sources of income in football are merchandising, sponsoring and broadcasting rights. All of these rely on intellectual property (IP) rights. In this episode of the Trade Goals podcast, Wolf Meier-Ewert and Jana Borges cast light on how the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights, also known as the
Trade Goals: Players (S5 – Ep4)
A football game is a service and the clubs that are organizing football matches are providing recreational services. International trade rules may apply when the players on the pitch come from different countries, when a club is foreign-owned, when matches are broadcast internationally or when fans travel abroad to watch their favourite teams play. In this episode of the "Trade Goals" podcast, Ma
Trade Goals: Pitches (S5 – Ep3)
An incredible amount of work is needed to create a perfect football pitch. A lot of international trade is involved, too. In this episode of the "Trade Goals" podcast, players rave about fast pitches, tournament organisers praise robust playing surfaces and seed industry representatives explain how international phytosanitary standards facilitate trade in turf. We will also touch upon the gender
Trade Goals: Footballs (S5 – Ep2)
Footballs are an indispensable item in the global value chain of the beautiful game. Manufacturing, distributing and selling the balls is a complex international business.It is difficult to pinpoint where in the world a ball is actually made because the sourcing of raw materials, the design and the production happen in different countries. But one thing is certain: WTO agreements play an importan
Trade Goals: Welcome to "the beautiful global value chain" (S5 – Ep1)
There is probably no group of people who will talk with more passion and expertise about trade-related aspects of the game of football than soccer enthusiasts within the WTO.In this first episode of "Trade Goals", we introduce a group of WTO pundits with deep knowledge in realms such as trade in goods, trade in services, trade-related aspects of intellectual property and communications who talk a
WTO reform & e-commerce (S4 – Ep5)
International trade has progressed enormously since the founding of the WTO in 1995. The world trades a lot more – from just over 5 trillion dollars' worth of goods in 1995 to more than 22 trillion dollars in 2021. The world also trades in new ways - e-commerce accounts for more than 20 percent of total retail sales worldwide. Supply chains have also revolutionized trade, leading to the rise of pr
Food security (S4 – Ep4)
Even in less stressful times, agriculture talks at the WTO tend to be difficult and highly emotional. The COVID-19 pandemic has highlighted how important fundamental questions regarding food and health are to all of us. Complicating the situation have been developments such as the war in Ukraine and droughts resulting from climate change, both which are contributing to immediate and longer-term c
Pandemic response (S4 - Ep3)
It was the most hotly debated issue in the run-up to MC12 and at the very last minute, negotiations nearly broke down because of a footnote. The issue was the WTO's intellectual property response to the COVID-19 pandemic, commonly known as the TRIPS waiver. There is good news to report in this episode as WTO members agreed at MC12 to waive certain requirements under the Agreement on Trade-Related
Fisheries subsidies (S4 - Ep2)
Our ocean, the planet's largest ecosystem, is endangered by overfishing. What's the WTO got to do with it, you may ask. By prohibiting harmful fisheries subsidies that contribute to overcapacity and overfishing, WTO members agreed to play their role in the sustainable use of marine resources. Listen to Ambassador Santiago Wills of Colombia, the chair of the fisheries subsidies negotiations at the
Ngozi Okonjo-Iweala: We can work it out (S4 -Ep1)
When ministers and other delegates filed out of the World Trade Organization's Council Room on 17 June, night was giving way to dawn in Geneva. WTO members had just gavelled a historic package of results after five and a half days of intense and sometimes fraught negotiations. Let's Talk Trade looks at the outcomes produced during the Twelfth Ministerial Conference and how they came about.
In th
The future: what's next for supply chains? (S3 – Ep6)
In this season finale, we ask WTO Deputy Director-General Anabel González: are you worried? She helps us navigate through the ongoing "polycrisis" of inflation, the COVID-19 pandemic, geopolitical conflicts, and climate change, and marks out the pathway for more resilient supply chains. Access the WTO Global Supply Chains Forum playback here: https://www.wto.org/english/news_e/events_e/gscforum20
Stuck on the wrong end (S3 – Ep5)
Larger economies and businesses may already be finding their way to absorb the shocks of the supply chain crisis, but that is less the case for smaller players. We throw the spotlight on developing countries and micro, small, and medium-sized enterprises who find themselves bypassed by major trade arteries and at risk of being priced out of the markets. The episode features Sebastiano Iorio of Car
The pandemic consumer (S3 – Ep4)
We hold up a mirror to another important link in the supply chain: us, the consumers. How have our shopping habits changed during the pandemic and will we see lasting effects on trade, thanks in part to technology? The episode features Jessica Moulton, Senior Partner at McKinsey & Company, Sushant Palakurthi Rao of Agility, three stories of consumer woes, and soundbites from the WTO Global Supply
Port side: transport and logistics (S3 – Ep3)
Whether by air, road, or sea, in this episode we hear how all these trade channels had their share of disruptions as part of the global supply chain crisis. The episode features Lars Mikael Jensen of Maersk, Clemence Cheng of Hutchison Ports, Matthias Maedge of the World Road Transport Organisation, and Carlos Grau Tanner of the Global Express Association. WTO Counsellor Nora Neufeld provides the
The supply side: manufacturers' perspectives (S3 – Ep2)
The factory floor is our first stop on this journey tracing the flow of goods along global supply chains. How were manufacturers affected by recent disruptions and how are they adapting to a multi-crisis reality? We hear from Joachim Damasky of the German Association of the Automotive Industry, Arthur Tan of Integrated Microelectronics, Inc. and Trevor Gunn of Medtronic. WTO Senior Economist Colem
Decoding the crisis: an overview (S3 - Ep1)
They say a good supply chain is one you never talk about because it just works. However, it's become a household phrase during the pandemic. WTO Chief Economist Robert Koopman provides a big picture view of how we got here and what the next wave of disruptions could look like. With soundbites from Director-General Ngozi Okonjo-Iweala, Bud Darr of MSC, and Matthias Maedge of the International Road
On the road to reform (S2 - Ep3)
A recap of the Ministerial Conferences in Geneva (2011), Bali (2013), Nairobi (2015) and Buenos Aires (2017). Stories by Aegyoung Jung, Dan Pruzin, Nora Neufeld, Stefania Bernabè, Victor do Prado.
Who needs sleep in a Ministerial? (S2 - Ep2)
Stories from the Ministerial Conferences in Doha (2001), Cancún (2003), Hong Kong (2005) and Geneva (2009). Told by Bernie Kuiten, Dan Pruzin, Edwini Kessie, Emmanuelle Ganne, Keith Rockwell, Nora Neufeld, Peter Pedersen, and Willy Alfaro.
From dawn to dusk, Singapore to Seattle (S2 - Ep1)
We look back at the first three ministerial conferences held in Singapore (1996), Geneva (1998) and Seattle (1999). With stories from Anabel González, Bernie Kuiten, and Keith Rockwell.
Resilience stories: Today's student, tomorrow's entrepreneur - Holby Training Solutions (S1 - Ep6)
After facing many obstacles to set up her own business in Kenya, Farhia decided to create a training company to help young entrepreneurs navigate these obstacles. Faced with COVID-19 disruptions, she found creative ways to keep going – also reaching new clients abroad. The WTO’s Public Forum Coordinator Vonai Muyambo talks about youth and trade, and the lessons of this year’s event.
Resilience stories: Plasticpreneur - Turning waste to wonder (S1 - Ep5)
As demand for medical products rose with the COVID-19 pandemic, Sören from Austria adapted the plastic recycling machine invented by him and his friends to produce face shields – also for export. Simon Neumueller from the WTO discusses how trade in medical products has adapted with the pandemic. Hosted by WTO’s Daniel Ramos, who discusses sustainability in trade.
Resilience stories: Farafena - Around the world and back (S1 - Ep4)
Oumar had a successful exporting business from Mali to North America. Disruptions caused by the COVID-19 pandemic made him rethink his business model, and focus on intra-African trade. Annette Ssemuwemba from the Enhanced Integrated Framework discusses how the poorest countries have been affected by COVID-19.
Resilience stories: Casa Feito Brasil - Making a home abroad (S1 - Ep3)
As the Brazilian cosmetics company where Rafaela worked took advantage of the COVID-19 pandemic to strengthen their online business, they also took the bold step to enter new markets overseas. She tells us about the process to register these products abroad. WTO’s Devin McDaniels discusses the importance of trade in safe products.
Resilience stories: A silver lining for Dot and Line (S1 - Ep2)
Maheen’s in-person tutoring business in Pakistan was put in jeopardy by COVID-19 lockdowns. By shifting her business online, she was able to reach new customers abroad. WTO’s Antonia Carzaniga talks about trade in services during the pandemic.
Resilience stories: Pandemic Hell, Cielo Hammocks (S1 - Ep1)
As the COVID-19 pandemic forced Josefina from Mexico to close her physical shop, e-commerce gave her hammock business a new lifeline. WTO’s Kathryn Lundquist talks about the effect of the pandemic for smaller business.
Coming soon: Let's talk trade
Coming soon: Let's Talk Trade, a podcast by the World Trade Organization.
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